5 tips to improve your local SEO
Without the need to implement costly online marketing campaigns, you can improve the exposure of your business locally . How? Simply through a series of simple but effective actions that ensure that a large number of customers will come with you when they are looking for a product or service like the one you offer.
We start?
Register your business in Google My Business
If Google has created this tool it is for you to take advantage of it. Do not delay another minute, and register your business in Google My Business , because every time a client searches for a business like yours in your city, and you do not appear, you are giving a customer to your competitors.
Once you are registered, your company information will be visible to the right of the index, as long as you perform searches that are in tune with what you offer: your address, phone, customer opinions … In addition, you will also appear in Google Maps , so if someone near your area searches for a business like yours on the map, you’ll appear highlighted.
Use local ad extensions
Local ad extensions serve to provide useful information about your business without it even being necessary for that person to visit your website. Below the text of your AdWords a series of links to different sections of your site are deployed, which, besides improving the visibility of the ad itself, it is easier to generate interest, since the information is broader and There is more chance that one of these extensions will respond exactly to what the potential client is looking for.
Use the testimonials as a sales tool
Any potential client will be more predisposed to trust what you offer if you check that others have done it before. Have testimonials on your website, publish links to press reviews on social networks or publicly expose in any way the satisfaction of your current customers with the product purchased or the service received, will help you get new ones much more easily .
If in addition, you can get other blogs to link you and mention you with positive comments, you will have many more options to appear exposed to the eyes of your potential and that they decide to trust you.
Use local directories
Although Google is the one “part of the cod”, you do not have to limit yourself to its advertising. There is an audience that will not see your ads because they have an advertising blocker, others simply trust local directories more because they interpret that they offer more accurate information.
In any case, it is worthwhile to diversify your routes of exposure , and local directories continue to have their public.
Get the most out of social networks
Many business owners believe that just open a profile on Twitter and another on Facebook and that the public will only arrive. Social networks have an impressive power, but you have to know how to manage them properly. Instead of using them as a tool to sell, teach the human side of your company . Talk to your audience Give him entertainment. Interact with them Become your friend
When you have achieved that they see you as a person, and not as a company, they will begin to be more receptive to your commercial proposals. Social networks offer endless possibilities for interaction with the public, and if you are creative, you can end up creating a community around your brand. An asset that guarantees sales, not in the short term, but also in the medium and long term.
SEO positioning guaranteed?
It has cost, really. But, finally, companies and individuals have given SEO the place it deserves. Definitively, brands and advertisers have increased significantly their budget for natural search engine positioning, convinced of the recent relevance of content marketing. There are companies that allocate up to 20% of their total budget in online marketing to the SEO section and others have doubled their staff with new positioning experts to obtain better results.
Until now nothing to object. The problem comes when … the flies come from the smell of honey. SEO has become a good business and when there is business, the fraud comes quickly. Many web services companies offer their potential customers a “SEO with guaranteed SEO” . We do not doubt that there are good companies and excellent and well trained professionals capable of offering this service. But, in the same way, we do not doubt the existence of professional smoke sellers that guarantee something that nobody can guarantee a priori. It is only an advertising claim.
What is a good SEO service?
A good SEO expert is concerned with knowing the algorithms and criteria that search engines use to design their strategies based on them. The skin is also left to closely observe the competition, see what it does and how it does it. And, in this league there are many teams and nobody can guarantee you at the beginning of the season that, in the end, you will take the cup.
A professional expert in this field can engage with a client to do a good job of SEO: search for good keywords, build a meaningful web architecture, search for relevant links of quality and create original and attractive content. But nobody guarantees that, with it, you will obtain a guaranteed web positioning . Therefore, you should not offer this possibility to your customers either.
A good SEO service is one that is committed to gradually improve the positioning of a site in major search engines. And he will do so by applying his knowledge and strategies. But it is not a mathematical question, whose result is predictable. Of course, if after applying your work, the web in question does not scale positions, it means that it is not doing well. But if the growth is regular and continuous, it is an indication that the SEO is well done and that little by little the results are improving. That’s what an SEO expert can guarantee to your potential clients.
It is not advisable to disappoint your clients
If you are honest and a good professional, you will base your work as SEO on your instinct, the expansion of knowledge and constant research on the net. And your best advertising claim is to show your potential customers the achievements: a good portfolio full of satisfied customers and some success stories.
In fact, no one should entrust the positioning of your website to a company or professional that does not prove what it offers. In this way, fraud is avoided and smoke sellers, so common in the web services sector, are scared away.
If you are looking for a SEO professional, choose someone who will guarantee hours of work and dedication to your project, as well as the improvement of your current positioning. Honesty and professionalism, in this field, should be two rising values to the detriment of the neophytes who have come up. The best guarantee is always a good job. And in SEO, too.
SEO in Bing, Yahoo and other search engines
That Google is the king among the search engines used by Internet users in Spain, is clear. But, if we put all the meat in the grill of the positioning of our web, why not take into account other scenarios that can give us a greater boost in the network?
No work in this sense falls on deaf ears. We can resort to the Spanish proverb to say that of “Every stone makes a wall”. That is, prioritize the work of SEO in Google , but do not leave aside the rest of options for our potential customers to find us.
Although they are much less known, surely you’ve heard of search engines like Bing , Microsoft , Yahoo or even Baidu . Each of them has its audience and can help us reach other users and strengthen our online reputation.
Bing, a search engine to keep in mind
Did you know that Bing has a 30% market share in the United States, after having merged with Yahoo’s search engine ? How do you hear it! In addition, it uses Facebook or Siri , the speech recognition system of Apple .
These data should help us to give Bing the importance it deserves and get down to work to position our site in this search engine. But how?
Your criteria are similar to those of Google , as it prioritizes:
- Quality content and relevant nature: that is, create your own content, focus on interesting topics for your audience and present them in an original and attractive way. Uses headlines with short and hooked, plasma information in an orderly and hierarchical and opens the range to the audiovisual elements. Nothing new, right? This we already know how to do it.
- Create a microworld around your website: like Google, social networks are fundamental for Bing . Share your content in them, feed them and give them a drink. On the other hand, to position the Bing uses concrete keywords, not anchor text, and includes your main search terms in the domains.
- The web is not an island, it is an archipelago: Create relevant links to your site to improve your SEO. And it controls and eliminates broken links, since its search engines are also very demanding with this factor. Create a simple web architecture, with no more than 3 levels of depth. And sign up at Bing and send the sitemap of your site to serve as a guide.
As for Yahoo , it works with the Bing search engine , but both maintain some differences. For example, assess aspects such as the age in the registration of your domain and the simple names in this field. On the other hand, to position yourself well in this search engine, you must work on the attractive meta descriptions in which your keywords are included.
And what about Baidu?
Well, the first is the absolute leader in China, a market where millions of Internet users move. Baidu interests you if your product or service has potential customers in the Asian giant. In this case, we advise you to create a .cn domain and sign up for company directories in that country.
In conclusion…
The truth is that it is advisable to look to countries like the United States, where everything comes much earlier. If other options are taking weight there, it is best to start working them here as well.
In c4iusa.com we can help you to work on SEO in all or some of them. Contact us and we will make a proposal about it, which you can not refuse. If you can have everything, why stay with little?
The most effective link building strategies
When starting a link building strategy it is necessary to establish the most effective strategies to create those links that we need so much. The links must be of quality, effective and varied to achieve a better positioning of our website; understanding that this is one of the 3 fundamental elements to achieve it (the other two are structure and content). The best links can be obtained from press releases, newspaper links, private blog networks, web directories, forums and comments. See how these strategies help your link building campaigns to be successful.
Strategies for the best link building campaign
- Create content strategies
The main thing is to have quality content that is strategically linked, to ensure that other people take our content as a reference. Useful content is usually linked by other pages naturally and this is the most effective way for Google to be happy with our website.
- Become a guest author to other blogs
Another very effective link building strategy is to write in a blog related to our theme as a guest author. This ensures a quality link, since we ourselves will have looked for a quality page to write and we will make sure that the article is also of quality.
- Write in digital newspapers and press releases
The press releases are an excellent option to publicize our products and services; It is widely used by e-commerce and also by service companies; however, we must take into account some things. For example, it is important that it be made from digital newspapers relevant to our subject, the content that is generated must be of quality so that people are tempted to share it and it is worth publishing them in news aggregators such as forums or blog comments .
- Directories specific to your sector
In the local directories specific to our sector you can include links to our high quality website. The volume of traffic to our website may not be so high when placing company information in these directories, but you will notice that the traffic generated is of good quality.
- Create embedded links in infographics
Infographics is a way of transmitting viral information, since it is visual, summarized and easy to understand. They tend to be very strategic for social networks like Facebook or Instagram. Ideally, the infographics have an embedded link, so that people who are interested in the infographic go straight to the source of it, this is an excellent link building strategy.
Now you know how to find the best links for your link building campaign. Get them and improve your search engine positioning!
How to write content optimized for SEO
The search engine positioning gives you the visibility on the Internet that you need for your website to register more traffic and, as a result, increase sales in your business. One of the key elements for search engines like Google to position you well, is to generate quality, original content and attention to detail.
Quality content
It is not necessary to have too much technical knowledge to enhance basic SEO optimization , nor to be a master of the letters when writing, but to have certain factors in mind. Above all, you should know what audience you are targeting , try to define your ‘ target’ so that your content reaches the recipients more easily.
Define your keywords
Taking into account the keywords of the content to be written is essential. They will be the main hooks so that search engines can index it. We must choose between 2 and 3 words, without counting conjunctions, that describe the content.
You can do the search yourself by selected keywords to see the competition. Remember that if you choose very unspecific keywords (for example, car sales) you will have more competition (although more volume of traffic or people who will search for those words), and if you choose more specific words (for example, boom in sales of cars in Zaragoza) you will have less competition but at the same time less people will look for those words.
The main thing is to place them before the first 100 words of your text in the first paragraph and in the last paragraph . It is not convenient to repeat them excessively, because you can see the content penalized. What you can do is place synonyms of the keyword to enrich the text.
Content structure and structure
Next, you’ll have to start writing the content. It is penalized copy and paste from other web pages (do ‘ copy paste’ ) and this has a very negative effect on the positioning of your website. However, you can gather information from other websites and rewrite the content. The post that redactes must contain more than 200 words to get good positioning. And as you increase the number of words, the SEO value of the writing will increase.
You must use a structure that allows the search engine to understand your content scheme , that is, you must use titles and subtitles . The H1 is the reference to the title of your content and can only appear once. Try to find a phrase that catches your attention. It is not the same “Lose weight for summer” as “The best secrets to lose weight in summer”.
In your content, you must place links to other places on your website and to other reference websites.
Finally, you should not forget the use of quality images . Place labels and fill in the title fields and their alternatives. In addition, you can include related videos throughout it.
Search engine positioning is somewhat complex, since it is based on a list of algorithms that are set by the search engines themselves. After the above points, it is highly recommended that we show closeness to the reader , that you like our articles and that you browse and skip content content.
How long will links remain the benchmark for successful website promotion?
How long will links remain the benchmark for successful website promotion?
Since the advent of search engines, link building has been one of the most reliable strategies for promoting websites on the Internet. Its essence has changed greatly over the years, however, the need for it has not disappeared. Without links from external resources, your domain will not be as successful as possible.
Every year, Google releases dozens of updates for its search, and some of them completely overestimate concepts such as relevance and credibility. The company assures us that it is not going to slow down, and promises to release more significant updates in the future. Is there a possibility that one day the link-building strategy will become obsolete? If so, what can come to replace it?
How Page Rank works
In order to understand why links play an important role in SEO, you need to understand the principle of PageRank.
PageRank is the most important algorithm that determines the credibility of a site. He went through a lot of transformations, however, his basic concept remained the same: Google measures the relevance of a particular page (its correspondence to a particular query) and calculates the subjective authority of the domain. The latter is based on the number and quality of external links pointing to a page or site.
For example, compare sites A and B. Resource A has 50 links from quality sources, and B – 30 URLs from sites of varying degrees of authority. As a result, resource A will receive higher ranking positions and become more visible in the search, since all those 50 external references to it played the role of “votes” for its credibility.
Of course, I speak figuratively, but this is a fairly simple explanation of the basic principle of PageRank.
Why with the advent of Penguin has not disappeared link-building
In 2012, Google released a major update for its algorithm Penguin, which had the potential to exclude link building from the list of effective tactics of advancement on the Internet. The purpose of the filter was to cap out the “bad” links that were generated purely to improve the ranking of the site, and to encourage quality URLs. Over time, the work of Penguin has become more complicated and the requirements for links have become tougher, but, nevertheless, the link-building has not disappeared anywhere.
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Why? The fact is that SEO-optimizers changed their tactics along with algorithm updates and began to focus on quality, rather than on the number of external URLs. They began to invest much more time and labor in the reference database, began to build relationships with reputable publishers and create really useful content. Links to such resources not only no longer fall into the category of “spam”, but also carry a great value. Thus, URLs remain one of the most significant factors in a successful SEO strategy, only now is their quality, not quantity, at the forefront.
Potential threats
If Penguin could not “kill” the link building, then what can? The existence of this SEO-tactics is threatened by several Internet phenomena from completely different spheres:
IoT and voice search. The first cause of the disappearance of link-building can be the so-called “Internet of things” (Internet of Things) and voice search. Home consoles such as Google Home are gradually turning our notions about working with the Internet and applications. Users are increasingly relying on voice calls and expecting the fastest possible answers to their questions. All this can lead to the fact that the search for traditional websites can go to naught, and the leading role in the ranking process will begin to play not the authority of the domain, but its relevance, as the user will need the search engine to independently choose for him the most accurate result search.
Applications. It is possible that in the future, applications will replace traditional versions of websites for us. Google and other search engines have already begun to implement in their services various functions for applications, as their developers understand that people are much easier to work with such an interface. Development in this area can lead to a decrease in the importance of both websites and links to them.
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Feedback and evaluation. Search engines (including those that function within application stores) tend to more often equip the pages of the issue with the ability to leave feedback and display ratings. When ranking, they pay great attention to quality reviews of the product, service or site, as they indicate a certain level of user involvement. In the end, reviews, ratings and other feedback can displace links by their importance.
New technologies. Finally, do not forget that technological progress does not stand still. Search engines are constantly evolving, and the link-building can be replaced by new functions and opportunities, which we do not even suspect.
Gradual changes
Do not panic: let each of the above technologies have the ability to displace the link-building, this will not happen in the near future. Yes, the scope of SEO is changing at an enviable rate, but even the weakest innovation requires a lot of time to get accustomed to users. If tomorrow we were told that link building no longer plays any role in search engine optimization, the work of the world-famous Google would have risen tight. Most likely, large-scale changes will occur within five or even ten years.
Conclusion
Currently we are seeing the heyday of link building as SEO-tactics. In all studies and rankings, links are ironically ranked among the top three factors in successful ranking, and the benefits they bring to sites are not limited to leading positions in extradition.
Smart House technologies and applications have not made any search revolution – they just brought new elements into the sphere of SEO, which at that time was formed to the point of accepting and adapting them. Therefore, in many years, when the significance of links will fall, we will be ready for everything that will come to replace them.
Why SEO optimizers need to update their strategies?
Why SEO optimizers need to update their strategies?
When you first plunge into the world of search engine optimization, you are amazed at the huge number of strategies and tactics that need to be trained. However, the more you recognize and do, the more you risk getting into a dangerous situation – stagnation.
Having worked on the promotion of the site for several years, many SEO specialists understand that they constantly use the same tactics and do not see any development in professional terms. In order to succeed in the field of search engine optimization, you need to periodically update your strategy, apply new methods to it and do not be afraid to experiment.
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The reverse side of the big experience
At first glance, it may seem that experienced optimizers have nothing to worry about, however, they also face a number of problems:
● Power of habit. Over time, even the most advanced SEO experts begin to use the familiar and proven tactics. It is unlikely that they will be able to abandon them until something breaks the smooth process.
● Excessive self-confidence. The more you gain experience, the more confident you become in your abilities. At the very beginning of the journey, this is only good, but over time it can lead to arrogance and unwillingness to develop.
● Waiver of a new one. The scope of SEO, its main mechanisms and tools for promotion are constantly changing. If you do not strive to obtain new information, believing that you already know so much, you are unlikely to be able to adapt your strategy to all changes. One day it may turn out that your knowledge will become obsolete.
Let’s find out how stagnation can harm your strategy, and then we’ll look at what can be done to update it.
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Neglect of new tools
One of the reasons why you need to update your strategies is that new developments and technologies are constantly appearing in the field of SEO. Google regularly updates its algorithms, introduces new ranking factors and user interfaces. In this regard, the preferences of buyers and their search habits change, which affect the value of content and individual keywords.
One can not argue with the fact that the bases of advancement on the Internet practically do not change: under the distribution of the notorious update of the Panda algorithm in 2011, less than half of all search queries fell. However, this does not mean that you need to stick to the same strategy all the time and expect from it equally high results.
Prejudice and vicious circle
The more time you apply the same techniques to your strategy and communicate with people from the same community, the more you will take root in your judgments and be afraid to change something. Reading the news from the same authors, trying the same techniques and making sure of their success, you run the risk of driving yourself into a vicious circle and falling far behind your competitors.
Routine and stagnation
In our society it is considered that consistency and constancy are the key to success. However, you will agree that stability can lead to a routine and undermine the long-term potential of your SEO strategy.
Complacency
I often come across experienced SEOs who are conceited after they find a suitable strategy to promote their business on the Internet and achieve some success. Indeed, why change anything when current results exceed expectations?
Fear of experiments
The scope of SEO encourages those who like to experiment. The key to the success of search engine optimization is the constant testing of new techniques and tools. You can constantly test innovations, look at how they work for you and either abandon them, or implement them in their strategies. In this there is nothing complicated, however, many optimizers neglect such an opportunity, considering that it carries a threat.
How to give your strategy a second life?
From the previous sections, we realized that updating the strategy is very important. But how to make these changes truly effective in order to achieve the desired goal and indicators?
● Find new sources of information. If you want to learn something new, look for answers to your questions on different sites. Try to study the information on sources that you knew about, but for a long time ignored. Study different opinions.
● Carefully analyze your tactics and their results. Analyze all your tactics, but do not rush to leave it as it is, thinking that they are working for you. Consider each of them separately and discard those that turned out to be ineffective.
● Try new techniques. Do not be afraid to take risks! Even if you are not sure that the new tactic will bring you strong success, give it a chance. Let only one of the ten options work, but, believe me, you will get much more results from it than from your basic and stable strategy.
Experiments and an unbiased attitude to new tactics will help you improve your SEO strategy, see the qualitative results of your work and avoid stagnation. Always be open to the new, if you want to bypass your competitors, and do not be afraid to take risks.
4 ways to improve the effectiveness of your link-building campaign
4 ways to improve the effectiveness of your link-building campaign
Many site optimizers have recognized link building as the most important element of SEO-promotion. You can spend as much time as possible on increasing the visibility of your pages in the search engines and writing valuable content optimized for the most relevant keywords, but the quality and number of external links pointing to your site will still play the main role in ranking.
Building a link-building strategy requires considerable effort. If you type the reference database manually, creating content specifically for publishing on other sites, you need to strengthen the credibility of your brand, establish relationships with influential publishers, and create valuable materials for your readers that they come to share. Picking up the base with existing high-quality content, you will have to spend time to promote it and form your audience.
The effectiveness of link building directly depends on the efforts invested in it. However, there are situations when the results improve, but can not recoup all your labor and material investment.
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How can I improve the effectiveness of my link-building campaign?
1. Diversify reference sources
I have said this already many times, but, first of all, I advise you to make variety in your sources. Having obtained an external URL on one site, your resource will receive from it some authority. If you publish there again, then, of course, get less visibility and authority (even though the referral traffic will remain the same or increase).
Accordingly, it is better to spend more time and effort on finding new sources for external URLs and to cooperate with them – so you will achieve the desired faster.
2. Set higher goals
The most effective way to improve the results of link building is to apply the Pareto law.
If you do not know what it is, I will tell you: this law says that 20% of efforts give 80% of the result, and the remaining 80% of efforts – only 20% of the result. Thus, 80% of your sales will come to you from 20% of your buyers, and the other 80% of your marketing results you get only 20% of your strategies.
If you look at this law from the point of view of link building, then 80% of the net authority of your domain will be formed thanks to 20% of resources referring to you. As a rule, they will include high-quality and / or most respected publications.
Despite the fact that in the last paragraph I talked about the diversity of sources, I would still spend more time getting a link from a very authoritative publication than several “middles”.
If we are talking about a set of reference databases using existing content on your site, then, according to the Pareto law, you will get 80% of the results from 20% of your content.
Of course, the promotion of all your materials among the maximum number of sources has its advantages, but if you want the most effective results from link building, try to invest more efforts in cooperation with those sources that can give you a maximum of reposts and new external links.
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3. Gather a loyal audience
Let your subscribers work for you! Communicate with them, encourage them to distribute your content and try to strengthen communication with them. It will take a lot of time, but the loyalty of your subscribers can bring you huge results: they will share every material you publish, comment on it, increasing your involvement and authority in the search engines.
4. Get help from an expert
Think about working with an SEO expert. Of course, you can do the link building yourself – learn new things, apply them in practice, make mistakes, learn from them and try everything again – but, you see, there are a lot of people who have already gone through all this and are ready to share their experience with anyone who wants to.
Yes, you will pay more, but believe me, the results will be much better, and the time costs – less. The choice is yours.
Link building is a very valuable strategy, however, its value will depend solely on the efforts invested in it. Do not focus on the same results and try to experiment more, learn from your mistakes and do not be afraid to try strategies that have a chance not to pay off. Always aim higher!
How many external links are required for the first results in SEO website promotion?
How many external links are required for the first results in SEO website promotion?
When you begin to optimize your site in terms of SEO, you will want to see the first results of your work as soon as possible. You will want to promote your brand at the very beginning of its path or, conversely, correct mistakes of the past when you neglected the promotion on the Internet. At the same time, you already know that links are the most effective tool for increasing the credibility of your domain and improving the ranking of your site on relevant queries. Even though you were originally prepared for the fact that link building is a long-term tactic, you will want to know how many external URLs you will need to get to make things go uphill. Let’s find out.
Most Important Links Settings
First of all, you need to understand that not all links are equally valuable to you. They are small indicators of your status on the web and can help you in your work depending on a number of factors: your source, placement and relevance.
When evaluating the effectiveness of links, the following parameters are most often considered:
● Influence of the source . The most important parameter of the link is the authority of the domain (or – to a lesser extent – the authority of the page) that refers to you. The more respected sites publish information about your domain, the sooner you will become a verified source of information for Google. In order to assess your level of authority, you can use the Moz Open Site Explorer tool. In most cases, the higher the digit as a result of the operation of this tool, the greater the effect the selected link will have. Always seek publications on more respected resources than yours.
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● Variety of sources . After publishing the URL on this or that site, the effectiveness of each subsequent link from the same domain will decrease. From the point of view of SEO, it is much more profitable to promote the same link on three different domains than to publish three URLs on the same resource, even if it is very authoritative. A variety of sources also plays a leading role in the formation of the value of a link.
● Landing page . Links to your site will increase the status of not only your domain, but also individual pages to which they will point. If you promote one page with high-quality content, it will start to rank higher in the ranking faster than if you were distributing several materials at once. In general, SEO is valued for diversity, but it is in this situation that you can benefit from focusing on one thing.
● Links between keywords . Anchor text of your external links no longer plays such a role in SEO, as before. However, it is important that there is a link between your anchor text and the content on third-party sources that link to you. Everything that you do and everyone you work with should have similar goals. Thus, the relevance of the pages of your site is formed.
● Time . Do not forget that getting an external URL to your site does not lead to an instant increase in its authority. Google needs time to index and evaluate your link, and it may take several weeks or more before the first results are received.
Other important parameters
In addition to all of the above, you should pay attention to other important parameters of the valuable link:
● Other elements of your site . Links are very powerful, but not the only tool for website promotion in search engines. Such elements as site structure, as well as the quality and relevance of your content, can significantly affect the course of your SEO campaign.
● Current status in the search engine and position in the ranking . If you just started to optimize and promote your site, the first results of your work will become visible very soon: having acquired a new external URL, your position in the ranking will immediately increase. However, if you are already an authoritative site, then such a small step will not be enough. You will need a lot of effort to get around competitors and take the first position on the search results pages with the help of external links.
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● Additional links . When information about your domain is published by another resource, you have a great chance not only to attract a new audience, but also to get a few more external URLs. It often happens that the site hosts some material, and they are shared by other publishers. If your content is interesting enough and quality, you will not be limited to one third-party publication at a time.
● Competition . Do not underestimate the factor of competition for the keywords that you are going to target. If you want to achieve the first position on the popular “key”, you will have to get hundreds, or even thousands of external URLs for these purposes. Therefore, do not neglect work with less competitive, but more relevant keywords for your business – you can be at the top of the search results pages much faster and more securely settle there.
In general, it is impossible to calculate the exact number of external links that lead to the first results in SEO, because they are not the only factor in successful ranking. Everything will depend on how much time and effort you put into the link building. By tracking the quality, diversity and sources of your external URLs, you will be able to achieve the desired leadership faster, at least within a few weeks. Do not bet on the number of links, but on their quality, and then the success will not keep you waiting.
Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?
Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?
Google’s Mobile Algorithm, launched in 2015, has set new standards for optimizing mobile sites. Now Google is working on updating it, claiming that it will change our understanding of mobile resources. However, does the new version of the algorithm have a chance to eclipse the so-called Mobilegeddon?
Briefly about mobile indexing
In November 2016, the team of the largest search engine told about its ideas in the field of indexing mobile sites.
The first-order mobile index appeared to ensure that the Google system could match all modern search trends. Currently, users are much more likely to search and browse something from their smartphones and tablets than from a PC, so the company needs to constantly move forward. It’s worth noting that even after launching its large mobile algorithm, Google first looked at PC versions of sites when ranking. After the release of the update, on which the company is currently working, the search engine will primarily index the mobile version, and consider the traditional form of the resource and its applications only as an add-on.
At first glance, this may not seem very important, but if the mobile version of your site does not contain content that is contained on its PC version, users of smartphones and tablets run the risk of not seeing it at all.
Google is testing this update for six months, but why does it not appear in the light? In March this year, company spokesman Gary Illis said that Google would like to release a new version of the algorithm this year, however, the team did not set itself any specific deadlines.
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New facts
Fortunately, Google does not allow us to be bored waiting for updates and constantly throw up new information for reflection. For example, in his recent video chat in Hangouts, the developers of the company told a lot about mobile indexing:
● When the new indexing method takes effect, the first ones in it will be those sites that are ready for it. It is worth noting that earlier Google introduced new algorithms unexpectedly, in a quiet manner and applied them to all sites without exception. Here, the company decided to slow down and make its work gradually. The update will first touch those resources that have a high-quality mobile version, rather than those that need to make many changes to their structure. Thus, if you are not yet ready, then you will have time to catch up.
● Sites indexed in a new way will not receive any notification about this. The company said that it plans to make the transition as inconspicuous as possible.
● One of the biggest problems with the transition to a new indexation was the work with pictures. In order for images on your site to be displayed in the corresponding section of mobile search, you need to embed them in the mobile version of your resource and accompany them with alt-text, which will clearly describe their content. Without this important step, all the optimization measures you carried out earlier may be meaningless.
● Site versions that are unequal in content greatly affect the ranking of the entire domain as a whole. If the versions of your resource differ from each other in terms of content (and especially if there are fewer on mobile), the ranking of the PC version of your site may fall.
● There is nothing worse than a bad mobile site. As Google says, it’s better not to create a mobile version of the site at all, than to promote unfinished or substandard. Infinite errors and non-opening pages can hurt you much more than the absence of a mobile site.
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Preparing for the consequences
What will the algorithm update? Will it be the next Mobilegeddon?
Even if it does, then, I want to tell you honestly, Mobile Geddon was greatly exaggerated and overrated. That version of the mobile algorithm affected a minority of sites that were not completely optimized for smartphones and tablets – and it can not be said that their positions in the issuance have radically changed. I recommend you not to succumb to the panic that is ripening in the SEO community, but to read all the tips and instructions from Google to prepare for the changes. I assure you, in this case, the transition to a new type of indexing will pass for you unnoticed.
Observe the order on different versions of their sites, make sure that they are quickly loaded and worked well on all pages. If the mobile and PC versions of your resource are equal in content – this is very good, and you do not need any action. First, Google will index your mobile site, and then go to its full version.
Also make sure that you have added a mobile version of your resource to Google Search Console, do everything possible to ensure that both versions do not differ from each other in content, intelligently optimize images on its pages and include structured data in them to get your content into selected snippets.
For Google, switching to a new kind of indexing is a big step, but do not overestimate it. Completely prepare for the changes, and then they will pass for you as smoothly as possible.