• info@c4iusa.com
  • 248-513-2965 (USA) / 770-261-7365 (India)

Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?

  • Home / Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?

Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?

  • by admin
  • |
  • 06
  • Jul
  • 2017

Promotion of sites in mobile delivery: what will the launch of Google’s mobile index lead to?

Google’s Mobile Algorithm, launched in 2015, has set new standards for optimizing mobile sites. Now Google is working on updating it, claiming that it will change our understanding of mobile resources. However, does the new version of the algorithm have a chance to eclipse the so-called Mobilegeddon?

 

Briefly about mobile indexing

In November 2016, the team of the largest search engine told about its ideas in the field of indexing mobile sites.

The first-order mobile index appeared to ensure that the Google system could match all modern search trends. Currently, users are much more likely to search and browse something from their smartphones and tablets than from a PC, so the company needs to constantly move forward. It’s worth noting that even after launching its large mobile algorithm, Google first looked at PC versions of sites when ranking. After the release of the update, on which the company is currently working, the search engine will primarily index the mobile version, and consider the traditional form of the resource and its applications only as an add-on.

At first glance, this may not seem very important, but if the mobile version of your site does not contain content that is contained on its PC version, users of smartphones and tablets run the risk of not seeing it at all.

Google is testing this update for six months, but why does it not appear in the light? In March this year, company spokesman Gary Illis said that Google would like to release a new version of the algorithm this year, however, the team did not set itself any specific deadlines.

See Also :     Best Seo Services In Hyderabad

See Also:     SEO Companies In Hyderabad

See Also:     SEO Services Companies In Hyderabad

New facts

Fortunately, Google does not allow us to be bored waiting for updates and constantly throw up new information for reflection. For example, in his recent video chat in Hangouts, the developers of the company told a lot about mobile indexing:

● When the new indexing method takes effect, the first ones in it will be those sites that are ready for it. It is worth noting that earlier Google introduced new algorithms unexpectedly, in a quiet manner and applied them to all sites without exception. Here, the company decided to slow down and make its work gradually. The update will first touch those resources that have a high-quality mobile version, rather than those that need to make many changes to their structure. Thus, if you are not yet ready, then you will have time to catch up.

● Sites indexed in a new way will not receive any notification about this. The company said that it plans to make the transition as inconspicuous as possible.

● One of the biggest problems with the transition to a new indexation was the work with pictures. In order for images on your site to be displayed in the corresponding section of mobile search, you need to embed them in the mobile version of your resource and accompany them with alt-text, which will clearly describe their content. Without this important step, all the optimization measures you carried out earlier may be meaningless.

● Site versions that are unequal in content greatly affect the ranking of the entire domain as a whole. If the versions of your resource differ from each other in terms of content (and especially if there are fewer on mobile), the ranking of the PC version of your site may fall.

● There is nothing worse than a bad mobile site. As Google says, it’s better not to create a mobile version of the site at all, than to promote unfinished or substandard. Infinite errors and non-opening pages can hurt you much more than the absence of a mobile site.

See Also :     Best Seo Services In Hyderabad

See Also:     SEO Companies In Hyderabad

See Also:     SEO Services Companies In Hyderabad

Preparing for the consequences

What will the algorithm update? Will it be the next Mobilegeddon?

Even if it does, then, I want to tell you honestly, Mobile Geddon was greatly exaggerated and overrated. That version of the mobile algorithm affected a minority of sites that were not completely optimized for smartphones and tablets – and it can not be said that their positions in the issuance have radically changed. I recommend you not to succumb to the panic that is ripening in the SEO community, but to read all the tips and instructions from Google to prepare for the changes. I assure you, in this case, the transition to a new type of indexing will pass for you unnoticed.

Observe the order on different versions of their sites, make sure that they are quickly loaded and worked well on all pages. If the mobile and PC versions of your resource are equal in content – this is very good, and you do not need any action. First, Google will index your mobile site, and then go to its full version.

Also make sure that you have added a mobile version of your resource to Google Search Console, do everything possible to ensure that both versions do not differ from each other in content, intelligently optimize images on its pages and include structured data in them to get your content into selected snippets.

For Google, switching to a new kind of indexing is a big step, but do not overestimate it. Completely prepare for the changes, and then they will pass for you as smoothly as possible.