PHP Developer
Location: Detroit, MI
What You Will Do:
Full lifecycle application development for public facing websites used by millions
Designing, coding and debugging applications in various software languages (Primarily PHP, but you may have the opportunity to learn C#, F#, VB, Clojure, Javascript and many more)
ReSTful API design and development
Front end graphical user interface design
Software testing and quality assurance
Continuous integration and deployment
Performance tuning
Documentation, but not just for the sake of “documenting”
Evaluate and identify new technologies based off business need
Contribute to open source technologies
Skills and Experience You Will Need:
2+ years of experience with PHP development and coding
Strong JavaScript experience
Experience working with WordPress
Experience working with relational databases such as SQL, Oracle DB
Interest in open source technology
Strong interest in collaborating with and mentoring colleagues in a cross-functional team
Systems Analyst
Job#C4I1703SA
Employer: C4i technologies inc.
Job Location: Detroit, MI and Other locations
JOB Description
Participate in complete software development life cycle (SDLC) including Requirement Analysis, Requirement Gathering, Design, Development, Implementation and Testing experience.
Design and develop new complex logics as per business logic, modify application UI, Create Business services and workflows in Oracle Application
Gather and analyze user requirements. Perform functional and system analysis, feasibility and design studies. Design creative solutions and construct texts, spreadsheets, charts, diagrams, and other documents to describe the need and solutions. Assist in the definition and prepare documentation for changes, enhancements, and new systems. Determine impacts to workflow and assist in the development of new workflows. Support both large enhancements and ongoing system maintenance work simultaneously. Coordinate and assist in the planning and execution of testing.
Skills: Oracle, Business Objects, and Informatica.
Min Education: Bachelor Degree in Computer Science, Software Engineering or Information Systems .
Min Experience: Two years in computer systems analysis / software development
Education: BS degree in Computer Science, Computer Information Systems, similar technical field of study
Apply by Mail:
HR, 32985 Hamilton Court, Suite 100-D Farmington Hills, MI 48334
Business Analyst
Posting date: 03/10/2017
Job Tittle: Business Analyst
Employer: C4i Technologies INC.
Job Location: Farmington Hills, MI and Other locations
Job Description:Participate in software development life cycle (SDLC) including Requirement Analysis, Requirement Gathering, Design, Development, Implementation and Testing experience. Interact with business users and developer to resolve functional and technical problems.
Min Education:
Bachelor Degree in Business Administration or related or combination of education/training and/or progressive experience.
Education:
BS degree in Business Administration, similar field of study.
Apply by Mail:
HR, 32985 Hamilton Court, Suite 100-D Farmington Hills, MI 48334
Programmer Analyst
Posting date: 03/10/2017
Job Tittle: Programmer Analyst
Employer: C4i Technologies INC.
Job Location: Farmington Hills, MI and Other locations
Job Description: Analysis, Design, and Development of Software Applications using various software languages and tools like Java, Dotnet and Developing Java/ASP.net Web-based Applications
Min Education:
Bachelor Degree in Computer Science, Software Engineering or Information Systems or related or combination of education/training and/or progressive experience.
Education:
BS degree in Computer Science, Computer Information Systems, similar technical field of study.
Apply by Mail:
HR, 32985 Hamilton Court, Suite 100-D Farmington Hills, MI 48334
Is it worth it to prepare for a revolution in SEO promotion of sites?
Is it worth it to prepare for a revolution in SEO promotion of sites?
Over the past decades, website promotion has become the main tool for promotion of business for marketers around the world. Considering the fact that more than 3.5 billion requests are received daily in the search engines, the potential of each site in this sphere is unlimited. In our time, only a few years of experience in the SEO industry is enough to fully master its basics.
If we are talking about the basics of promoting on the Internet, then it should be mentioned that they have not changed for several years, except that recently the main emphasis in SEO has been made on optimization for mobile devices.
Of course, we witnessed major updates of the algorithms, but the main principles of the region’s functioning remained the same as in 2012. Nevertheless, everyone knows that the world of search and technology has always been characterized by unpredictable leaps and transitions to a new level – so should we prepare for a revolution in SEO?
SEO-promotion as it is
Google is not the only search engine that marketers are targeting, but its popularity and the ability to generate trends in SEO can not be disputed. Since its launch in 1997, this search engine has experienced many transformations in terms of algorithms, assessing the quality of links and determining the reliability of content on the page.
The essence of the mechanisms of promotion on the Internet has remained the same: in order to promote your resource, you need to create high-quality content, optimize key phrases in context, headlines and descriptions of the pages of your site, and gain a good reference base. For the most part, Google left this formula of success untouched, except for some small aspects (take at least the notorious ‘mobilegeddon’ and the Panda algorithm).
SEO promotion today
Nowadays the sphere of search optimization is simple and stable as never before. For a long time there has been no such update that would put the entire SEO community to the ears, and most of the new versions of the known search filters (I’m talking about Panda and Penguin) were introduced into the main Google algorithm. They work in real time and constantly update information coming into the search engine. The latest versions of some algorithms – such as RankBrain – can even be updated independently. All this says one thing: Google has plans for the future.
Is there a probability of a coup?
I know only a few areas in SEO that have the potential for dramatic changes and serious impact on the work of search engines:
Websites . Firstly, we can witness the way websites sink into oblivion – at least in the form in which we use them now. Working with mobile devices, people are increasingly using applications than browsers. If this trend continues to develop and will reach an extreme point – the abolition of websites – this will lead to radical changes in search algorithms.
Native devices and systems “Smart House” . If a few years ago only smart people knew about smartphone wrist watches and “Smart House” systems, now more and more people are introducing them into their lives. “Smart houses” unite all of our equipment into one network, and the device provides us with access to an unprecedented amount of information at any time and in any place. Search engines will need to evolve in order to keep up with the times and preferences of users.
AR and VR . Devices of virtual (VR) and Augmented (AR) reality will greatly change our perception of the world and interaction with it, as well as, perhaps, our ways of working with the Internet.
Personal digital assistants . Already today, voice control and digital assistants like Siri greatly influence the targeting and optimization of keywords. If they continue to improve in terms of functionality, then in the future we should expect the emergence of new search algorithms.
What will SEO-revolution promote sites
If a revolution in SEO promotion does happen, what will it be like? It is difficult to say, especially given the number of areas that determine it. I know one thing: it will not happen in one day. Companies that manage the largest search engines are aware of the fact that billions of users work with the same Google every day, so any drastic changes can disrupt all world communications and alienate users from themselves. Most likely, we will slowly go to this coup and watch the rollout of new functions in a dosed and for several years.
Who knows – suddenly the revolution will not generate Google, but some other company, a new device, program or algorithm? Even if so, all the changes will still take a very long time to take effect. Agree, because there are still computers running on Windows 98, although in the yard in 2017.
Is there a coup?
Nevertheless, I believe that the chances that we will see the emergence of new rules of the game in the field of SEO are very small – at least in the next five years. Marketers and buyers will use the search in the form in which they are accustomed, and changes in it will occur almost imperceptibly.
However, we are unable to foresee the future, so I recommend that you take a look at Home Service Direct and constantly monitor the development of technology and always be prepared for sharp turns in this industry.
Applications in SEO promotion sites
Applications in SEO promotion sites
If you have been working in the field of digital marketing for a long time, then you know exactly what search engine optimization is, and what it is needed for – never been associated with it. However, the time goes by, and for most of the private SEO optimizers so far is just an optimization for Google.
Their associations can be understood: Google has long been the status of the largest search engine. Two thirds of users around the world who are looking for something on the Internet, work with this search engine! It’s important to get started in Google, but still, it will not be enough to attract the maximum number of people to your site.
For example, if the main source of your profit is a mobile application, then, of course, you want to have as many people downloaded it.
Despite the fact that some links to it appear in the Google search results, people are more likely to find it in the application stores of two well-known operating systems.
The optimization of applications will help your product to better rank in the search for Apple and Google stores for various queries. As you understand, this complex topic requires a lot of knowledge, and in this article I will tell you about its fundamentals.
Promotion outside stores
Once you’ve understood your settings, downloads, ratings and reviews, you’ll want to promote your app outside of Apple or Google stores. Here you can come to the aid of creating a separate site dedicated to your project, pages in social networks, paid advertising and banners for other sites (you can check out common sizes for banners here).
In this article, I wrote about the basics of SEO applications, and they will be enough to optimize your product for any store that you are targeting. When you start your project, do not forget to track its ranking, the number of downloads and the rating to constantly improve these indicators and always know what to aim for.
Basic concepts
As I said, start with the basics. Optimization of applications is very similar to the usual for us website promotion. Application stores strive to ensure that users get better search results for their requests, and for this they are important to observe two things:
● Relevance of search results . Focusing on the requests “time management” or “running”, stores will try to output to the user those applications that are able to meet the user’s needs as precisely as possible.
● Application quality . If several relevant services are available on request, they will be ranked according to the quality of their implementation (design, name, etc.).
The work of the application optimizer is to improve both these indicators and make sure that its product will be indexed properly – to clearly show users their purpose and level of quality. There are several tactics to help you achieve this.
Names and categories of applications
Despite the fact that technically Apple and Google stores are different, the methods of their work are very similar in concept, so we will not share them. The first thing you need to do is to come up with a name for your application. This will be the main and strongest signal of its relevance. That is, if a person enters the query ‘Uber’, he wants to get the application with the same name first in the list.
Try to include at least one keyword that describes the main function of your product. For example, an application optimized for compliance with this diet will be called ‘My Diet Tracker’. Despite the fact that this title is not too short, its wording is simple, which means that it will be remembered by users and will give them more confidence.
After defining the name of the application, you need to select the category in which it will appear in the store. Apple has an excellent guide on this topic.
Keywords and description text
As with traditional promotion methods, you will need to conduct a small analysis of keywords and understand which of them your target audience uses when searching for similar products. Create a list of potential keywords for promotion and include them in the description of your application. Do not forget that its wording should be precise, simple and formulated in a spoken language.
Also, you will need to register several tags for your service so that it is more accurately classified in the store.
Pictures & Videos
Application Stores exist not only so that many people will know about your product. They are needed for users to download it by tapping on its icon and reading its detailed description.
A lot depends on the description of your application. It should attract people’s attention and let them know that by downloading this service, they will receive exactly what they need. To do this, I recommend that you add a few screenshots in good resolution to the description, as well as pictures and videos demonstrating the process of working with the application. They must impress the user.
Feedback and feedback
For many of you, it’s no secret that app stores rank the search results based on their rating and positive feedback.
Motivate your users to evaluate your application and leave feedback about working with it. Pay attention to what they say: if there is some element that evokes resentment in people, try to immediately eliminate it. At first, it will be difficult to collect feedback, so offer your users some bonuses for it.
Regular Updates
Do not forget about the importance of constantly releasing updates for your product, so that it meets the most current requirements of the operating system, pleased users with new features and remained safe for them. This will talk about your dedication and your desire to provide people with the best conditions for working with your service.
Website Promotion: 7 bold predictions about the future of embedded SEO capabilities
Website Promotion: 7 bold predictions about the future of embedded SEO capabilities
Search engine optimization often causes difficulties for many people, especially beginners. It is for this reason that such platforms with content management systems, like WordPress, offer their built-in SEO options.
Despite the existence of a huge number of plug-ins and tools for Internet-promoting sites, their functionality is not complete and, to some extent, limited.
This area of SEO, like many others, is constantly evolving, but does it have a true future, or will there be a moment when there will be no need for it?
The principles of embedded SEO
Most of the built-in search engine optimization capabilities allow you to customize your site so that search engines approve it. For example, they will ensure that the code of your resource is clean and that the pages are not hidden from search robots. You no longer have to worry about creating a quality mobile version of your site – all platforms of this kind offer excellent templates for these purposes. Moreover, it will be easier for you to change the names of pages and meta tags ‘description’, and the system will send you recommendations on what keywords and phrases should be used for effective optimization.
Restrictions
So why are the built-in SEO options not able to give the same effect as a full-fledged optimization? Why do not people use them all the time?
Few possibilities for customization . First of all, many built-in tools and applications for SEO offer ready-made solutions and do not allow you to customize them in detail. As you know, each organization sets unique goals and belongs to its industry, so a standard set of settings may not suit it.
Unreliable analysis of the quality of content . Some tools for analyzing content in the built-in capabilities can be useful – for example, if you want to count how many times you used a particular keyword in your text, or check your material for grammatical errors. However, when it comes to analyzing the quality of content, such tools can cause a lot of questions, since they are able to spot shortcomings point-by-point rather than scan the entire text and draw conclusions from it.
The impossibility of choosing a strategy and conducting research . Most plug-ins are designed for the fact that you have already conducted all necessary analyzes and developed a clear strategy for the development of your business on the Internet. Moreover, with their help you will not be able to expand it as your company grows.
Lack of options for assessing progress . Many built-in tools can not evaluate your work and give you recommendations on how to improve your results. All this is complicated by the fact that the system can not get data about your goals in any way.
Projections for the future
Based on current trends, I can predict that in the next few years the scope of embedded SEO capabilities will evolve as follows:
See Also : Best Seo Services In Hyderabad
See Also: SEO Companies In Hyderabad
See Also: SEO Services Companies In Hyderabad
1. New options for analysis . Developers of all the above systems understand that users do not have enough opportunities to analyze their work, its results and content on their sites, so they will develop these technologies. Most likely, we will witness the emergence of services at the level of Moz Keyword Explorer (Keyword Analyzer from Moz), as well as opportunities for choosing an Internet business development strategy. Their work will be based on a survey of users and their stories about the purpose of their SEO campaign.
2. Tools for analyzing the quality of content in real time . In the near future in our arsenal there will be built-in tools that will function according to the principles of Google. For starters, they will learn to carry out a more thorough semantic analysis of the text and determine its subject matter.
3. Comparison with competitors . Today, many built-in plug-ins work exclusively with your site, but we all know that competition in search engine optimization is very high. I suppose that soon platforms will appear on the market to analyze the results of work of other organizations (They will look like services such as SEMRush).
4. Preview the site in the SERP . The built-in SEO services help you to customize your site so that it is correctly displayed in Google – but how to understand that it’s all true? In the future, we will have access to a preview of how your pages will look in search results under different conditions.
5. Data on the current ranking of the site . Platforms existing today can confirm that your pages are optimized correctly, but they can not provide you any comparative data about its current and past ranking. I predict that soon we will be able to learn about the current position of our sites in real time.
6. Step-by-step instruction for beginners . No matter how advanced the built-in tools become, users’ knowledge of the basics of Internet promotion will still be above all. That’s why the next generation of built-in SEO services will contain some training course with recommendations for beginners and amateurs in this area so that they can better understand what search engine optimization is for, and clearly build their strategy.
See Also : Best Seo Services In Hyderabad
See Also: SEO Companies In Hyderabad
See Also: SEO Services Companies In Hyderabad
7. “Smart” recommendations . Finally, the development of machine learning and artificial intelligence will allow the built-in tools to provide users with useful and relevant recommendations on the development of their strategy. For example, instead of offering to add new keywords, the system will advise you to follow the example of a competitor or to do local SEO (if your business needs it).
Despite the fact that the modern built-in SEO options are imperfect, their functionality offers newcomers in search engine optimization excellent minimum settings, which will be enough for the first months of operation.
If you compare the level of today’s built-in services for Internet promotion of sites with those that existed several years ago, you will see how far they have gone in their development. If you just started to promote your site, do not be afraid to work with such platforms – it will only benefit you. I recommend that you do not wait for another jump in their development, but operate on what is.
How to create content for local SEO
If you own a small business, want to promote it on the Internet, but are already tired of competing with other companies on the world stage, then there is no better solution for you than local search engine optimization.
Local search works on completely different algorithms and therefore compiles search results according to the context and location of the user. In short, the work on local SEO can give you more advantages than traditional advancement on the Internet, because you will have more chances to quickly take your niche and get more profit.
In order to achieve good results in this area, you will need to do a few things: get the so-called local (social) quoting on the web, indicate on your website the current address of the company and its location, and, of course, gain good reviews on third-party services To assess local organizations (Google Maps, Foursquare, Yelp, etc.). However, in addition to all the above parameters, you will need to create a strong strategy for promoting content.
What should be local content?
Qualitative local content must meet a number of requirements:
● Optimize for local keywords. First, you will need to include in your texts more local keywords (the name of the city, region, region) that would give Google an understanding of how much your business is relevant to your location. As a result, your site will be ranked by a wider range of queries.
● Ranking by long keyword phrases. In order to increase the relevance of your content, you need to include longer and more specific keywords. For example, you can write an article on the “X best restaurants in Denver”, etc.
● Relevance of content for the region. Finally, I advise you to include as often as possible in your content elements that are specific to a certain region in which your business operates, as well as to encourage your regular customers. This way you can improve your reputation and reach, and also provide yourself with good reviews.
In order to successfully implement all the above recommendations in life, you should focus on the region with which you work.
What is better not to do
However, it’s easier to tell what not to do with local content, so that your strategy is successful. In the last section, I advised you to include in your texts relevant keywords for your location. This does not mean that your text should be full of them – you do not have to cram them into every sentence and wait for good results. For example, by calling your post “How to Buy a Bicycle Orlando Florida”, you will not only alienate your readers, but also attract fines from Google to your resource. Write the texts so that the keywords look natural in them and are appropriate within the content that you create.
Good themes for content
You, for sure, want to ask: “So what content is considered relevant for a certain region”? I agree that it is difficult to answer this question on the go, and this is a serious topic for reflection. It is for this reason that I have compiled for you a list of topics that can inspire you to create high-quality local content:
● Local events. The simplest and most extensive option for you is to cover the events taking place in your region. This step will show the local residents that you care about them, providing them with interesting and relevant information about life in their city, district or region. You can go further and become a part of the event by acting as its sponsor, presenting a booth with your goods and services on it, or sending one of the members of your team there to speak as a speaker or give a master class. Participation in events will give you the opportunity to increase your reputation and recognition in the community, and will give you more ideas for publications on your site.
● Ads on behalf of the company. You can diversify your local content with public statements on behalf of the company (especially if its main or only office is in this region). Ideally, it should be a press release presenting a new product or service to the public, or telling about a certain achievement of your organization. Be sure to indicate what benefit this event has for the local population. Does it increase the economic potential of this region? Does it improve the quality of life of local residents? Moreover, you can hold a thematic event – a series of master classes, speeches of outstanding speakers or a party – corresponding to the essence of your business.
● Attractions in the region. Include in your marketing plan a description of the attractions of the regions with which you work. You can include in your content specific keywords that tell you what is remarkable about a particular place in a certain city, and inspire people to visit it. However, be careful: the line between informative and advertising post is thin, so first of all try to make your content valuable to readers, and not just promote your business.
● Comparison with other companies. It’s a good idea to create content that compares different organizations in your industry to attract local users to your site. On the Internet there are many posts with reviews of several competitors in a certain area of business (including yours). I mean such materials as “The best eateries in Orlando”, among which, let’s say, will be your institution. When writing a post, be extremely objective and do not get carried away by praising your company – this will only alienate customers from you. Local residents are very fond of such posts, because they inspire them to buy or hike somewhere, and also help to make a decision in disputed situations.
● Local problems. Finally, study the most pressing problems in the region, and highlight them in your posts. For example, write about traffic jams, tell us about the abnormal weather, or invite readers to discuss the construction of a new institution in the city. And, of course, do not forget to incorporate into your texts the relevant keywords.
Content plays a huge role in local SEO, but not leading, so do not put it at the center of the promotion of your site. Materials designed for residents of a certain region should be half of all your posts, and even less – depending on your goals and the frequency of writing new texts. The main thing, do not forget that the keywords and phrases that you use should be diverse and relevant.