Without the need to implement costly online marketing campaigns, you can improve the exposure of your business locally . How? Simply through a series of simple but effective actions that ensure that a large number of customers will come with you when they are looking for a product or service like the one you offer.
Register your business in Google My Business
If Google has created this tool it is for you to take advantage of it. Do not delay another minute, and register your business in Google My Business , because every time a client searches for a business like yours in your city, and you do not appear, you are giving a customer to your competitors.
Once you are registered, your company information will be visible to the right of the index, as long as you perform searches that are in tune with what you offer: your address, phone, customer opinions … In addition, you will also appear in Google Maps , so if someone near your area searches for a business like yours on the map, you’ll appear highlighted.
Use local ad extensions
Local ad extensions serve to provide useful information about your business without it even being necessary for that person to visit your website. Below the text of your AdWords a series of links to different sections of your site are deployed, which, besides improving the visibility of the ad itself, it is easier to generate interest, since the information is broader and There is more chance that one of these extensions will respond exactly to what the potential client is looking for.
Use the testimonials as a sales tool
Any potential client will be more predisposed to trust what you offer if you check that others have done it before. Have testimonials on your website, publish links to press reviews on social networks or publicly expose in any way the satisfaction of your current customers with the product purchased or the service received, will help you get new ones much more easily .
If in addition, you can get other blogs to link you and mention you with positive comments, you will have many more options to appear exposed to the eyes of your potential and that they decide to trust you.
Use local directories
Although Google is the one “part of the cod”, you do not have to limit yourself to its advertising. There is an audience that will not see your ads because they have an advertising blocker, others simply trust local directories more because they interpret that they offer more accurate information.
In any case, it is worthwhile to diversify your routes of exposure , and local directories continue to have their public.
Get the most out of social networks
Many business owners believe that just open a profile on Twitter and another on Facebook and that the public will only arrive. Social networks have an impressive power, but you have to know how to manage them properly. Instead of using them as a tool to sell, teach the human side of your company . Talk to your audience Give him entertainment. Interact with them Become your friend
When you have achieved that they see you as a person, and not as a company, they will begin to be more receptive to your commercial proposals. Social networks offer endless possibilities for interaction with the public, and if you are creative, you can end up creating a community around your brand. An asset that guarantees sales, not in the short term, but also in the medium and long term.
It has cost, really. But, finally, companies and individuals have given SEO the place it deserves. Definitively, brands and advertisers have increased significantly their budget for natural search engine positioning, convinced of the recent relevance of content marketing. There are companies that allocate up to 20% of their total budget in online marketing to the SEO section and others have doubled their staff with new positioning experts to obtain better results.
Until now nothing to object. The problem comes when … the flies come from the smell of honey. SEO has become a good business and when there is business, the fraud comes quickly. Many web services companies offer their potential customers a “SEO with guaranteed SEO” . We do not doubt that there are good companies and excellent and well trained professionals capable of offering this service. But, in the same way, we do not doubt the existence of professional smoke sellers that guarantee something that nobody can guarantee a priori. It is only an advertising claim.
What is a good SEO service?
A good SEO expert is concerned with knowing the algorithms and criteria that search engines use to design their strategies based on them. The skin is also left to closely observe the competition, see what it does and how it does it. And, in this league there are many teams and nobody can guarantee you at the beginning of the season that, in the end, you will take the cup.
A professional expert in this field can engage with a client to do a good job of SEO: search for good keywords, build a meaningful web architecture, search for relevant links of quality and create original and attractive content. But nobody guarantees that, with it, you will obtain a guaranteed web positioning . Therefore, you should not offer this possibility to your customers either.
A good SEO service is one that is committed to gradually improve the positioning of a site in major search engines. And he will do so by applying his knowledge and strategies. But it is not a mathematical question, whose result is predictable. Of course, if after applying your work, the web in question does not scale positions, it means that it is not doing well. But if the growth is regular and continuous, it is an indication that the SEO is well done and that little by little the results are improving. That’s what an SEO expert can guarantee to your potential clients.
It is not advisable to disappoint your clients
If you are honest and a good professional, you will base your work as SEO on your instinct, the expansion of knowledge and constant research on the net. And your best advertising claim is to show your potential customers the achievements: a good portfolio full of satisfied customers and some success stories.
In fact, no one should entrust the positioning of your website to a company or professional that does not prove what it offers. In this way, fraud is avoided and smoke sellers, so common in the web services sector, are scared away.
If you are looking for a SEO professional, choose someone who will guarantee hours of work and dedication to your project, as well as the improvement of your current positioning. Honesty and professionalism, in this field, should be two rising values to the detriment of the neophytes who have come up. The best guarantee is always a good job. And in SEO, too.
That Google is the king among the search engines used by Internet users in Spain, is clear. But, if we put all the meat in the grill of the positioning of our web, why not take into account other scenarios that can give us a greater boost in the network?
No work in this sense falls on deaf ears. We can resort to the Spanish proverb to say that of “Every stone makes a wall”. That is, prioritize the work of SEO in Google , but do not leave aside the rest of options for our potential customers to find us.
Although they are much less known, surely you’ve heard of search engines like Bing , Microsoft , Yahoo or even Baidu . Each of them has its audience and can help us reach other users and strengthen our online reputation.
Bing, a search engine to keep in mind
Did you know that Bing has a 30% market share in the United States, after having merged with Yahoo’s search engine ? How do you hear it! In addition, it uses Facebook or Siri , the speech recognition system of Apple .
These data should help us to give Bing the importance it deserves and get down to work to position our site in this search engine. But how?
Your criteria are similar to those of Google , as it prioritizes:
- Quality content and relevant nature: that is, create your own content, focus on interesting topics for your audience and present them in an original and attractive way. Uses headlines with short and hooked, plasma information in an orderly and hierarchical and opens the range to the audiovisual elements. Nothing new, right? This we already know how to do it.
- Create a microworld around your website: like Google, social networks are fundamental for Bing . Share your content in them, feed them and give them a drink. On the other hand, to position the Bing uses concrete keywords, not anchor text, and includes your main search terms in the domains.
- The web is not an island, it is an archipelago: Create relevant links to your site to improve your SEO. And it controls and eliminates broken links, since its search engines are also very demanding with this factor. Create a simple web architecture, with no more than 3 levels of depth. And sign up at Bing and send the sitemap of your site to serve as a guide.
As for Yahoo , it works with the Bing search engine , but both maintain some differences. For example, assess aspects such as the age in the registration of your domain and the simple names in this field. On the other hand, to position yourself well in this search engine, you must work on the attractive meta descriptions in which your keywords are included.
And what about Baidu?
Well, the first is the absolute leader in China, a market where millions of Internet users move. Baidu interests you if your product or service has potential customers in the Asian giant. In this case, we advise you to create a .cn domain and sign up for company directories in that country.
The truth is that it is advisable to look to countries like the United States, where everything comes much earlier. If other options are taking weight there, it is best to start working them here as well.
In c4iusa.com we can help you to work on SEO in all or some of them. Contact us and we will make a proposal about it, which you can not refuse. If you can have everything, why stay with little?
When starting a link building strategy it is necessary to establish the most effective strategies to create those links that we need so much. The links must be of quality, effective and varied to achieve a better positioning of our website; understanding that this is one of the 3 fundamental elements to achieve it (the other two are structure and content). The best links can be obtained from press releases, newspaper links, private blog networks, web directories, forums and comments. See how these strategies help your link building campaigns to be successful.
Strategies for the best link building campaign
- Create content strategies
The main thing is to have quality content that is strategically linked, to ensure that other people take our content as a reference. Useful content is usually linked by other pages naturally and this is the most effective way for Google to be happy with our website.
- Become a guest author to other blogs
Another very effective link building strategy is to write in a blog related to our theme as a guest author. This ensures a quality link, since we ourselves will have looked for a quality page to write and we will make sure that the article is also of quality.
- Write in digital newspapers and press releases
The press releases are an excellent option to publicize our products and services; It is widely used by e-commerce and also by service companies; however, we must take into account some things. For example, it is important that it be made from digital newspapers relevant to our subject, the content that is generated must be of quality so that people are tempted to share it and it is worth publishing them in news aggregators such as forums or blog comments .
- Directories specific to your sector
In the local directories specific to our sector you can include links to our high quality website. The volume of traffic to our website may not be so high when placing company information in these directories, but you will notice that the traffic generated is of good quality.
- Create embedded links in infographics
Infographics is a way of transmitting viral information, since it is visual, summarized and easy to understand. They tend to be very strategic for social networks like Facebook or Instagram. Ideally, the infographics have an embedded link, so that people who are interested in the infographic go straight to the source of it, this is an excellent link building strategy.
Now you know how to find the best links for your link building campaign. Get them and improve your search engine positioning!
The search engine positioning gives you the visibility on the Internet that you need for your website to register more traffic and, as a result, increase sales in your business. One of the key elements for search engines like Google to position you well, is to generate quality, original content and attention to detail.
It is not necessary to have too much technical knowledge to enhance basic SEO optimization , nor to be a master of the letters when writing, but to have certain factors in mind. Above all, you should know what audience you are targeting , try to define your ‘ target’ so that your content reaches the recipients more easily.
Define your keywords
Taking into account the keywords of the content to be written is essential. They will be the main hooks so that search engines can index it. We must choose between 2 and 3 words, without counting conjunctions, that describe the content.
You can do the search yourself by selected keywords to see the competition. Remember that if you choose very unspecific keywords (for example, car sales) you will have more competition (although more volume of traffic or people who will search for those words), and if you choose more specific words (for example, boom in sales of cars in Zaragoza) you will have less competition but at the same time less people will look for those words.
The main thing is to place them before the first 100 words of your text in the first paragraph and in the last paragraph . It is not convenient to repeat them excessively, because you can see the content penalized. What you can do is place synonyms of the keyword to enrich the text.
Content structure and structure
Next, you’ll have to start writing the content. It is penalized copy and paste from other web pages (do ‘ copy paste’ ) and this has a very negative effect on the positioning of your website. However, you can gather information from other websites and rewrite the content. The post that redactes must contain more than 200 words to get good positioning. And as you increase the number of words, the SEO value of the writing will increase.
You must use a structure that allows the search engine to understand your content scheme , that is, you must use titles and subtitles . The H1 is the reference to the title of your content and can only appear once. Try to find a phrase that catches your attention. It is not the same “Lose weight for summer” as “The best secrets to lose weight in summer”.
In your content, you must place links to other places on your website and to other reference websites.
Finally, you should not forget the use of quality images . Place labels and fill in the title fields and their alternatives. In addition, you can include related videos throughout it.
Search engine positioning is somewhat complex, since it is based on a list of algorithms that are set by the search engines themselves. After the above points, it is highly recommended that we show closeness to the reader , that you like our articles and that you browse and skip content content.