Search Engine Optimization Companies In Hyderabad
Optimization guide for search engines
The search engine positioning is very important for businesses on the Internet, since most of the users who search the web only access sites located in the top positions of search engines, so for a page to have visits and can To be profitable is to know what are the SEO techniques that will allow you to occupy the first position in the search engine.
The search engines show more relevant results according to the user’s search and for this internally, the search engines store all the information and also give a rating, so to speak. This will be the value of your company’s site for Google and it will depend on whether or not it appears in the first places. So, to begin it is important to know some basic points of search engine positioning.
Web content is a fundamental factor in SEO positioning because, based on the information offered by the site, search engines begin to classify the subject matter of the site. Search engines do not interpret images, videos, flash objects and so on, so however striking the design of the site is, if there is no content the search engines will not take it into account. When the user searches for a term on the Internet, the search engine classifies the words and shows those sites that are related to the search term, and this relationship is made precisely from the content.
Criteria for content optimization
Knowing the importance of content in SEO positioning is important to know what are the criteria to optimize it and thus obtain better results from search engines. Here are some of the most basic:
Identification of keywords: the first thing to do before starting to write the content of the site is to identify the keywords you want to position. It is important to focus on at least three key phrases and create content for them, since in this way the information is diversified and the possibilities of reaching the public through more means are broadened.
Use of keywords: once identified, it is necessary to use the key phrases naturally in the text, avoiding overdoing it since this may be rather negative for the site. A general rule is that these keywords are distributed throughout the article at the beginning, middle and end.
Use of metatags: meta tags are an important element within a webpage for search engines. It is important that original titles are placed that make a difference with respect to the competition.
Quantity of text: for Google it is very important that the content of the website be of quality and for that we must offer users at least articles of more than 800 words, with that it will be enough to appear among the first places of Google in a sector of a lot of competition.
Original content: one of the penalties of Google has to do with duplicate content, so it is very important that the information offered on the website be of quality and original, that is, not copied from other sites as this could negatively affect web positioning. For Google the user is a priority and to improve the experience of it is necessary to offer relevant and unique content.
Meta tags, also known as meta tags by their English designation, are html tags that are located at the top or header of the HTML document, they are not visible to the user but allow to provide information to search engines. Among the meta tags there are a number of variants but for the purposes of web positioning the most relevant are the meta titleand the meta description .
The Title tag
The label of the title as its name indicates, works as a title of the website and for positioning purposes must be formed by the key phrases of the page. It is important that this label does not exceed 65 characters, since Google will only show those first and anything beyond it may not be visible to users so it will not be useful.
The Description tag
The description tag works to describe the website and must also be made up of the key phrases on the page so that it is better positioned. In the case of this label it is essential that it does not exceed 145 characters since, as with the title tag, Google will not show further, therefore, the rest will be invisible to the person accessing the site. It is important that the description of the site is original and that it is distinguished from the competition since it will work as an advertisement within the search results and as such should be as attractive as possible.
Structure of the site
Part of the most important factors in SEO positioning is the architecture or structure of the site, because it is very important for search engines that a web page is well organized and accessible and useful for users. This is one of the most important criteria for Google at this time, the user experience on the website, which is largely determined by the architecture of the website because if the site is not useful or the information is not well organized , the user will not feel satisfied.
The starting point to optimize the structure of a website must be the URL. The format used in the permanent links, that is, the URLs of each page of the website, should help users and search engines understand what each page is about. Therefore, it is necessary to consider some of these basic principles:
- It must contain the key phrase that you want to position in the search engines.
- It must not contain strange characters or numeric symbols. The use of hyphens (-) to separate the keywords is very well seen by search engines.
- The URLs should be as descriptive as possible but at the same time short.
- Avoid using extension files such as .exe or .bin and instead use .html, .php or .asp, which gives more confidence to the search engines.
This is the second point in the structure of a website, title tags or title tags will define the title of a page, and it is very important because all HTML / XHTML documents require this function. Some aspects to consider are:
- They must contain the key phrases that you want to position.
- They must contain less than 65 characters since this is the maximum that Google shows in the results pages.
- They should be as descriptive as possible, having an attractive key phrase is important to increase popularity in search engines.
The following are the description tags, which is a text that will serve as advertising for the website as well as for the search engines as well as for the users who access it. Therefore it is important that this be as striking as possible. Some criteria that should be considered when making a description of a site are:
- They should not be more than 160 characters since this is the maximum that will be displayed on the search results page.
- It is ideal that each page of the website contains a unique meta description. Although for sites with a large amount of content Google suggests that at least a summary be made for the most relevant and popular pages of the website.
Keywords are a fundamental aspect in the structure of a site and therefore it is very important to choose the right ones following some basic aspects:
- They must describe the content of the web page.
- The use of keywords should not be abused.
- You must choose the appropriate place to place the keywords, that is, the title, the description of the site, on the labels H1, H2 and H3, etc.
The hierarchy of content is done through the tags H1, H2 and H3 and is essential to communicate to the search engines and users what the website is about. Search engines can recognize which of the titles is the most important of all and thus categorize the content of the page.
Label H1 : this label must contain the key phrase that you want to position, it must be related to the title of the page and must be relevant with respect to the content that is published.
Label H2 : is the label used for the subtitles and must contain key phrases similar to the title.
Label H3 : this corresponds to the subtitles for the H2 labels, in this way the content is categorized.
The use of images and colors are an important factor for SEO since they are elements that call the attention of the user who accesses the website. These should be included in the home page and preferably in the most important pages, because if only text is placed, it can be annoying for the user. These images can go under the H1 tag before the text.
One important aspect to consider is the ALT tags to describe the images that are placed on the website. Similarly, the title tags should be used, otherwise the search engines will not be able to read the image of the site.
Content is a fundamental part of the structure of the site because search engines give priority to pages that offer relevant and quality information. So, starting from the main page, you have to make sure it contains enough information so that the user can understand what the website is about. Likewise, all internal pages must have text. Some aspects to consider for the content:
- You must have the keywords in bold.
- It must be more than 800 words to be relevant.
- It must be original and pass the duplicate content test.
Once the content and the architecture of the site have been optimized, it is important to start working on the images because, although it is said that for the search engines the most relevant is the content, it is also true that using the images is part of the design of the site and if it is a visually attractive image will help the content to be shared and position the rest of the information. For this there are several techniques to optimize the images of the site for SEO positioning purposes.
This tag is part of the HTML image tag and offers a description of the image and are very important for SEO because they are used by Google to know what the image is about. This label must be of maximum 150 characters and must contain the key phrases, that’s why it helps the reputation of the site in the search engines. The description that is placed must be relevant and related to the page. To place this label, simply include: alt = “text” to the label of the image.
This is another attribute for the HTML image tags that is used to provide information to search engines about the images that are placed on the site. Although it is not proven that this is as important as the ALT tags, it is known that some search engines take it into account, so it is important to have both elements in mind.
Attributes height and width
The height and width attributes of the image are important for improving the speed of site loading. In case of not indicating to the browser the width and height of the image, it will not be able to calculate it until the page has been downloaded. On the other hand, if these attributes are included, the browser will be able to reserve this space and continue loading while the image is included.
Another important factor in SEO has to do with links both externally and internally, this is what will allow search engines to interpret the relationship and interaction between one website and another, externally, and between the pages of the same site, internally. In this sense, there are a series of criteria to make good use of this web positioning technique and increase in this way the traffic and reputation of a certain web page.
Internal links are links between sites of the same web server and are a positioning strategy that is used to improve the functionality of a website by connecting the most relevant pages of it. However, since Google launched the Google Pingüino update , search engines began to penalize those pages that exceeded the use of internal links as a mechanism to add more keywords. Therefore, certain important points to consider when making internal links are the following:
Naturality: search engines generally distrust any excess practice, therefore it is important that the construction of internal links be done in the most natural way possible, avoiding placing too many on the same page.
Utility: a fundamental part of making a good SEO is to always think of the user who enters the page because for Google the user experience is a priority. Therefore, if you are going to place internal links it is important that they can be useful for the user to provide more information.
Relevance: when making an internal link it is important to follow the same line, that is to say that when placing a link it follows the same theme of the page from where it is addressed. Otherwise, it does not make sense for a subject to suggest to the user to expand their knowledge of something completely different.
External links are those links from another server outside the website, that is, it is the connection between one page and another. Most SEO experts say that external links are the most effective way to gain popularity on the web and improve the reputation of the site ( PageRank ). For search engines this is very important, because unlike internal links, through these external links, they can determine the popularity and with it the usefulness and relevance of a website. However, certain criteria must be taken into account so that these external links serve as a benefit and not as a penalty:
Popularity: for search engines it is very important that the linked pages have a good reputation, this will add value to the website because Google will take it much more into account for positioning purposes.
Relevance: it is important that the sites that link to the page follow the same theme or are within the same sector and that therefore handle the same line in terms of content.
This term is being widely used in SEO and refers to the links that are made through social networks by means such as Facebook, Twitter, Google+, etc. An example of social links are Facebook status updates or Tweets for example. Links through social networks are a very important way to promote content and increase the traffic of a website. Unlike “traditional” links, this new form of link has the peculiarity of causing a massive effect on the web since by publishing a link on Twitter, for example, thousands of people have the possibility to share it in a matter of seconds and so on, so that it has a high impact on the generation of traffic on a given page.
The map of the site or sitemap in English, is a file in which all the information of the structure of the website is shown so that it can be easily indexed by the search engines. Generally it shows the links in a hierarchical way and in this way it helps the users and especially the robots to index the pages of the site. This is very important for pages that have a large amount of information and internal pages as it serves as a guide on the route that the search engine should follow.
Today this element is an essential part of web positioning because it is a tool that allows both users and search engines to more easily track the content of the web page. A site map optimized for SEO, should meet the following conditions:
- The site map must be on the home page, in this way the search engines will be able to access it more easily.
- If the website contains many internal pages and a long extension of content, it is not advisable that each of these pages be in the map of the site since this could be negative for web positioning.
- Related to the above, SEO experts recommend that a site map should not have more than 40 links since, otherwise, it could be confusing for users.
- The anchor text of each link must contain a relevant key phrase and must link to the page correctly.
- All the pages of the site that are shown on the map must have a link that returns the user to the map.