Search Engine Optimization in Michigan
Every business is looking for more opportunity to gain customers. Search engine optimization continues to be one of the best ways to get targeted sales leads without spending your entire advertising budget. e brings in free search traffic which means you do not pay for every visitor to your website. Detroit SEO will also continue to bring your website traffic after you stop putting effort into the campaign.
This is unlike paid traffic because with paid traffic your traffic will cease as soon as you stop putting money into the campaign. If you are a Michigan based business looking for customers in the Michigan area, you can utilize SEO to capture internet users within your geographic area.How to Blog for SEO Blogging does many things for your business and your website. Here I will discuss how blogging can take advantage of powerful SEO services to capture internet users who are looking for Michigan specific keywords.
Blogging Opportunity :
Blogging gives you the opportunity to create as much content as you want on your website. This will give search engines content to index and keywords to find. With all this content you will have the ability to fill it with keywords that will catch internet users. This is like fishing, the keyword rich content is the bait and the internet users are the fish. Each blog post is like a fishing line, the more posts you have, the better the chances are that you will catch a fish.
The trick is to relate your business niche to these keywords so that internet searchers will find your site. So when the Michigan Wolverines are playing their rivals over the weekend it would be a great chance to capture users looking for Michigan Wolverine related keywords.
Another strategy would be to incorporate major Michigan cities into your blog in order to capture locals and tourists visiting those cities. You could write about parades in Lansing, job opportunities in Detroit or current news in Ann Arbor. These blog posts, once published, will be on the internet as long as your web site is up and running. This means that your fishing lines will continue to work for you, giving you the opportunity to capture internet users.
As you continue to blog you will get better at it. Your posts must be informative and compelling. If you manage to get an internet searcher to your website because of a certain keyword, but the blog post has nothing to do with what they were looking for, that users will most likely leave the page quickly and it won’t do you much good.
For every keyword you target be sure to give some genuinely useful information for that user. Your blog post many not be directly related to your business but it should stay on topic and give the user something of quality. After your blog gains the trust of search engines and you build a good amount of content, you will see that your blog posts could be your biggest source of free internet traffic.
Using social media will help your business in as many different ways as your blog will. Having your business linked with social media will help search engines verify your physical location as well as give you a boost in SEO because of the high quality backlinks they offer.
Social media also gives you the opportunity to connect with a local community. You can set up groups or communities and offer some information on your businesses expertise. If you are a local Michigan plumber you can create a group via social media and give people advice on do-it-yourself plumbing. Many skeptics argue that this is counterproductive but it has been proven that by giving something away for free, including information, you build an instant trust with people. They will also remember your name and brand and when they have an issue they cannot handle on their own they will surely call you for services.
Another thing you can do with your social media profiles you can make posts with local keywords which will further help search engines verify your local location. For the plumbing niche, a plumber could post about a new construction project they are doing in Bay City Michigan. This could prompt some new visitors from that local area.
Using a SEO blog and social media are great ways to get free local traffic to your business website.
No matter what niche your business is in you can use these two tactics to find local targeted traffic
that will convert well into customers.